New Streaming Multiprocessors
Up to 2x performance and power efficiency

Fourth-Gen Tensor Cores
Up to 4x performance with DLSS 3 vs. brute-force rendering

Third-Gen RT Cores
Up to 2x ray tracing performance

Cutting-Edge GPUs
NVIDIA Ada Lovelace architecture

Realistic and Immersive Graphics
Dedicated Ray Tracing Cores

AI-Accelerated Performance
NVIDIA DLSS 3

Game-Winning Responsiveness
NVIDIA Reflex low-latency platform

Built for Live Streaming
NVIDIA Encoder

AI-Enhanced Voice and Video
RTX Video Super Resolution and NVIDIA Broadcast

Fast-Track Your Creativity
NVIDIA Studio

Performance and Reliability
Game Ready and Studio Drivers

Ray Tracing
Hyperrealistic. Hyperfast.
The Ada architecture unleashes the full glory of ray tracing, which simulates how light behaves in the real world. With the power of RTX 40 Series and third-gen RT Cores, you can experience incredibly detailed virtual worlds like never before.

NVIDIA DLSS 3
Max FPS. Max Quality. Powered by AI.
DLSS is a revolutionary breakthrough in AI graphics that multiplies performance. Powered by the new fourth-gen Tensor Cores and Optical Flow Accelerator on GeForce RTX 40 Series GPUs, DLSS 3 uses AI to create additional frames and improve image quality.

NVIDIA Reflex
Victory Measured in Milliseconds
NVIDIA Reflex and GeForce RTX 40 Series GPUs deliver the lowest latency and best responsiveness for the ultimate competitive advantage. Built to optimize and measure system latency, Reflex provides faster target acquisition, quicker reaction times, and the best aim precision for competitive games.

FURTHER WITH AI, FASTER ON RTX
Get next-level AI performance on GeForce RTX.
Discover the RTX AI advantage. From enhanced creativity and ultra-efficient productivity to blisteringly fast gaming, the ultimate in AI power on Windows PCs is on NVIDIA RTX and GeForce RTX.